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Visit Maldives Launches Campaign with India's Yatra and Go First

Visit Maldives Launches Campaign with India's Yatra and Go First
Visit Maldives kicks off a three-month campaign with India’s Online Travel Agency, Yatra and Go First airline.

Visit Maldives launches a campaign with India’s Online Travel Agency, Yatra and Go First airline. The campaign will be held for a period of 3 months from 8th November onwards. This campaign is aligned with the India market strategy and would help to further boost arrivals from the Indian market and reach pre-pandemic targets. The campaign aims at creating buzz and destination awareness for potential travellers from India to the Maldives.

Speaking about the campaign, the Managing Director of Visit Maldives, Thoyyib Mohamed stated that India is an important source market for Maldives, which contributes significantly to the expansion of our tourism sector.

India is already one of our top markets. This new campaign with Yatra and Go First will help in creating more momentum for the Maldives’ brand within the Indian market, which would of course result in increased bookings and future arrival numbers. We have stringent measures in place, for the safety of visitors, at all our resorts, hotels, guesthouses and liveaboards. The unique geographical formations of our islands also make us one of the safest destinations. Visit Maldives guarantees a memorable, safe, secure and private stay for all visitors. We look forward to welcoming more Indian travellers to the sunny side of life in the months ahead.

Thoyyib Mohamed, Managing Director of Visit Maldives

Senior Vice President and Business Head – Holidays at Yatra Mayur Oberoi also spoke about the importance of marketing the Maldives to Indian travellers following the border opening.

The Maldives is one of the most important markets as far as Indian tourists are concerned. While footfall to the Maldives has always been high, at this hour, when the destination has re-opened for Indian travellers, it is very important to market the destination and revive interest in the Maldives. We are happy to join hands with Maldives Tourism Board and conduct this joint marketing campaign to promote tourism into the Maldives. We will be using all our communication channels to create buzz around the Maldives.

Mayur Oberoi, Senior Vice President and Business Head – Holidays at Yatra

During the campaign, Maldives will be promoted as a top of the mind destination targeting the Indian market. Ads will be placed in Yatra and Go First’s online platforms to promote Maldives as a safe and leading destination highlighting the stringent safety measures and the unique geographical formation of the islands which naturally allow tourists to social distance and unwind in peace and tranquillity.

Through the campaign Visit Maldives will work to leverage the follower base of Yatra and Go First to create destination awareness, generate leads and create conversions and increase arrivals from India.

This campaign is estimated to make 5,891,750 impressions through the ads. It will possibly assist in securing 7,383 bookings through the Indian market through various forms of advertising content posted on physical and virtual spaces of Yatra as well as Go First.

Yatra, based in Gurugram, India is one of the leading corporate travel services providers. They have 800 corporate customers and is one of India’s leading online travel companies and operates the website

As of 31st October 2021, Maldives has welcomed a total of 1,011,122 travellers of which 228,297 travellers arrived from the Indian market making it the top source market.

Feature image by Visit Maldives

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Celebrate Easter at Bandos Maldives: Fun for All Ages!

Bandos Maldives announces its Easter Eggstravaganza.

Are you ready for an exciting Easter at Bandos Maldives on March 30th? This Easter, Bandos Maldives is set to bring unforgettable experiences for guests of all ages. The resort will feature an array of exciting activities to bring joy to the holiday festivities!

Eggstaravagant Activities at Bandos this Easter

Step into Kokko Club Playground for a world of fun at the Mini Carnival. Enjoy to your heart’s content and test your luck and skill at the Blackout Bingo Bonanza. Dab your way to your victory, and test out just how good your skills are!

Additionally, Bandos Maldives also brings a little something for those with a creative spirit. The Easter Art painting sessions are the perfect way for artists to paint their way into the spring season. For adventure seekers, Bandos is bringing a thrilling Bunny Trail Adventure. Join the epic Bunny Hint challenge and locate all the hidden bunnies lurking around the Kokko club.

These extraordinary experiences are perfect for families looking for an exciting Easter at Bandos. Not only is the resort the perfect place to make memories to last a lifetime, but Bandos is also easily accessible to guests who have not made Easter plans yet. Located just a few minutes away from the Airport, Bandos provides the perfect island hospitality to its guests. Pack your bags, get Easter ready and hop on to an adventure at Kokko Club!

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