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Visit Maldives Launches Campaign with India's Yatra and Go First

Visit Maldives Launches Campaign with India's Yatra and Go First
Visit Maldives kicks off a three-month campaign with India’s Online Travel Agency, Yatra and Go First airline.

Visit Maldives launches a campaign with India’s Online Travel Agency, Yatra and Go First airline. The campaign will be held for a period of 3 months from 8th November onwards. This campaign is aligned with the India market strategy and would help to further boost arrivals from the Indian market and reach pre-pandemic targets. The campaign aims at creating buzz and destination awareness for potential travellers from India to the Maldives.

Speaking about the campaign, the Managing Director of Visit Maldives, Thoyyib Mohamed stated that India is an important source market for Maldives, which contributes significantly to the expansion of our tourism sector.

India is already one of our top markets. This new campaign with Yatra and Go First will help in creating more momentum for the Maldives’ brand within the Indian market, which would of course result in increased bookings and future arrival numbers. We have stringent measures in place, for the safety of visitors, at all our resorts, hotels, guesthouses and liveaboards. The unique geographical formations of our islands also make us one of the safest destinations. Visit Maldives guarantees a memorable, safe, secure and private stay for all visitors. We look forward to welcoming more Indian travellers to the sunny side of life in the months ahead.

Thoyyib Mohamed, Managing Director of Visit Maldives

Senior Vice President and Business Head – Holidays at Yatra Mayur Oberoi also spoke about the importance of marketing the Maldives to Indian travellers following the border opening.

The Maldives is one of the most important markets as far as Indian tourists are concerned. While footfall to the Maldives has always been high, at this hour, when the destination has re-opened for Indian travellers, it is very important to market the destination and revive interest in the Maldives. We are happy to join hands with Maldives Tourism Board and conduct this joint marketing campaign to promote tourism into the Maldives. We will be using all our communication channels to create buzz around the Maldives.

Mayur Oberoi, Senior Vice President and Business Head – Holidays at Yatra

During the campaign, Maldives will be promoted as a top of the mind destination targeting the Indian market. Ads will be placed in Yatra and Go First’s online platforms to promote Maldives as a safe and leading destination highlighting the stringent safety measures and the unique geographical formation of the islands which naturally allow tourists to social distance and unwind in peace and tranquillity.

Through the campaign Visit Maldives will work to leverage the follower base of Yatra and Go First to create destination awareness, generate leads and create conversions and increase arrivals from India.

This campaign is estimated to make 5,891,750 impressions through the ads. It will possibly assist in securing 7,383 bookings through the Indian market through various forms of advertising content posted on physical and virtual spaces of Yatra as well as Go First.

Yatra, based in Gurugram, India is one of the leading corporate travel services providers. They have 800 corporate customers and is one of India’s leading online travel companies and operates the website yatra.com.

As of 31st October 2021, Maldives has welcomed a total of 1,011,122 travellers of which 228,297 travellers arrived from the Indian market making it the top source market.

Feature image by Visit Maldives

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Siyam World Hosts Summer Football Camp With Spanish Goalkeeper Star Player José Manuel Pepe Reina Páez

Get ready to kick it up a notch as Siyam World Maldives gears up for an epic summer football camp. This camp is hosted by none other than Spanish football sensation, José Manuel “Pepe” Reina Páez. Guests can join in on the fun from June 23rd to 26th, 2024. Building on its tradition of hosting world-class football camps and following the success of its spring series featuring international legends and star players, this event promises to be a highlight of the summer.

Pepe Reina is set to bring his A-game to Siyam World for an unforgettable football experience. The trill can be experienced at its premier sports complex and full-size soccer pitch – The World Sports Arena. The three-day summer football camp in June runs from 16:30 – 18:00 hrs. This camp also offers participants the chance to receive personalized coaching from the star goalkeeper himself. Along with a series of skill-building drills, friendly matches, and fun football-related activities, this camp is designed to inspire and excite football enthusiasts of all ages. Dressed in their personalized Rascal training kits, young players aged from five to 12 will seize the perfect opportunity to refine all aspects of their game. This includes everything from tactics to technical skills. This unique experience promises to enhance their abilities and provide memories that will last a lifetime.

José Manuel “Pepe” Reina Páez is a Spanish professional footballer renowned for his exceptional skills as a goalkeeper. He is also known for his dedication to nurturing young talent. With a career spanning La Liga and beyond, Pepe Reina brings a wealth of experience and expertise to the game.

Our goal is to inspire our young guests to dream big. Seeing a legend or a star player in person can help these youngsters realize that making their dreams a reality is possible, says Ausy Waseem – Resort Manager at Siyam World.

Legendary Line-Ups at Siyam World

But that’s not all! Siyam World is no stranger to hosting football legends and star players. Earlier this year, the resort scored big with a legendary line-up featuring Wayne Bridge, Adrian San Miguel Castillo, Francesco Totti, and Michael Owen.  These stars led unforgettable spring football camps. Guests had the chance to hone their skills on our impressive sports complex and soccer pitch at The World Sports Arena. With this, guests were able to soak up world-class coaching and immersive experiences as well. 

Furthermore, Siyam World has also had the pleasure of hosting several other football legends and star players recently. This includes players such as EstebanCuchu” Cambiasso, Carlos Puyol, Marco Materazzi, and Robert Pirès. Joining them were players like Harvey Elliott, Kostas Tsimikas, Juan Sebastián Verón, Roberto Pires, Eric Abidal, Nicola Ventola, Bobo Vieri, and Jay Jay Okocha.

Now, it’s time to keep the momentum going with “Pepe Reina” leading the charge. Don’t miss out on this once-in-a-lifetime opportunity to train with one of football’s greatest. And now, you can do that at one of the most beautiful locations in the world!

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