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Visit Maldives Takes Part in TTG Travel Experience 2021

Visit Maldives takes part in the TTG Travel Experience 2021
Visit Maldives along with industry partners is taking part in the TTG Travel Experience 2021 to maintain destination momentum in Italy.

Visit Maldives along with industry partners is taking part in the TTG Travel Experience 2021 to maintain destination momentum in Italy. The event is being held from 13th to15th October 2021.

TTG Travel Experience is Italy’s key B2B show for global tourism promotion. Over three days, the event brings together international operators and key players in the industry. It is an excellent networking opportunity to discover the latest trends in the travel industry, meet professionals and experts from all over the world and grow networks and businesses.

Eight industry partners are taking part in this event alongside Visit Maldives as part of the effort to maintain destination momentum and market Maldives as a safe haven for Italian tourists. Through this event, Visit Maldives and industry partners will promote Maldivian resorts, hotels, guesthouses and liveaboards, and the stringent measures in place in these establishments.

Visit Maldives will emphasize the unique geography of the scattered islands of the Maldives, which offers natural social distancing, making it one of the safest destinations in the world. The event provides the opportunity to inform the Italian travel trade and tourists of the latest destination information, travel guidelines and experiences unique to the Maldives.

TTG brings together numerous exhibitors, to conduct 3 days of dedicated meetings, seminars, and networking with Italian tour operators and other businesses in a B2B setting. Visit Maldives is joined by The Barefoot Eco Hotel, Sun Ocean Pvt. Ltd., Grand Beach Dhigurah, Lux South Ari Atoll Maldives, Resort Life Travel Pvt. Ltd., Sun Travel & Tours, Sun Siyam Resorts and Capital Travel & Tours Pvt. Ltd. at TTG.

Participation in this event comes in line with Visit Maldives’ marketing strategy for the Italian market. So far this year they have held several activities targeting this market, including a campaign with Welcome Travels, a campaign with Easy Market and BIT Milan.

Ongoing activities for the Italian market includes a joint Campaign with Bluvacanze, a joint Campaign with Alpitour and E-Learning Campaign. Future activities planned ahead for this market includes media, influencer and travel trade FAM Trip, campaign with tour operators and airlines, OOH Advertising (Milan) and campaign with Mediamond.

Prior to the pandemic in 2020 Italy ranked as the 4th top source market to Maldives with 46,690 arrivals while the country ranked as the 3rd top source market to Maldives in 2019 with 136,343 arrivals. Since the pandemic, the arrivals from the market declined drastically due to travel restrictions and measures taken across the globe. Visit Maldives’ target is to achieve pre-pandemic arrivals from the Italian market by holding promotional and marketing activities and position Maldives as the top destination of choice for Italian travellers as borders are now reopening for leisure travel.

Feature image by Visit Maldives

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An Invite to the Front Row: SO/ Maldives Grand Opening Party!

SO/Maldives proudly announces the grand opening party of its exquisite runway.

SO/ Maldives is set to host its grand opening on March 23, 2024. This much-anticipated event of the season is titled ‘An Invite to the Front Row’. The event promises a soirée of collaborative elegance for an unforgettable glamorous experience for its guests.

The Grand Opening Party – An Invite to the Front Row

The grand opening party is set to be a feast for your senses. The resort is bringing culinary delights, fashion-forward statements, avant-garde designs and artistic flair. With this, SO/ Maldives invites guests to take a seat in the front row and witness the convergence of global talent and Maldivian charm.

An invite to the Front Row encapsulates the essence of SO/Maldives- a convergence of global excellence set against the unparalleled beauty of our island. We extend an exclusive invitation to our guests to us on this extraordinary journey with incredible collaborations providing them a truly glamorous stay while embracing our DNA, says Jesper Soerensen – General Manager of SO/Maldives.

Experience one of the First-International Fashion Shows in the Maldives with Milin!

SO/ Maldives will unveil its inaugural fashion show, considered to be one of the first international fashion shows in the Maldives. As the island turns into an oceanfront runway, guests can witness the harmonious blend of haute couture and paradisical setting. The fashion show will showcase the swimwear collection debuted by the esteemed Thai fashion house, Milin.

Partnership with Riffath

SO/ Maldives is partnering with local talent Riffath. Riffath is a distinguished Maldivian High Fashion Brand, launching its exclusive SO/Maldives’ Flying Dress Edits. The resort is also teaming up with Timeless Maldives Photo Studio. The resort’s guests are empowered to unleash their inner models for a bespoke once-in-a-lifetime photo and drone shoot, adorned in a gown with an extended hem that gratefully dances in the wind.

Beach Takeover with Veuve Clicquot Champagne House

Veuve Cliquot Champagne House is taking over the beach at SO/ Maldives to bring an exquisite evening. The beach glam-up is done with the Lazuli Beach Club Bar for a memorable night that redefined elegance and indulgence!

Culinary Delights with Chef Dharshan Munidasa

Chef Dharshan Munidasa, a dual Sri Lankan – Japanese heritage chef hailed for his accolades commands the spotlight at SO/ Maldives. Chef Dharshan’s menu is set to redefine conventional boundaries. Guests are invited to enjoy the exquisite flavours at the Ministry of Crab, Nihonashi Blue, and Carne Diem Grill.

To add to this, Jenna Hemsworth, Australia’s most influential and award-winning female bartender also showcases her creativity. Jenna will be taking over the bar to craft expertly curated cocktails.

Musical Bliss with world-class DJs

Guests are welcome to enjoy a series of live performances from world-class musicians and DJs. Groove to the innovative beats of one of the leading Maldivin bands, YJ Hameed Music. The vibes are set to create a rhythm that resonates with the spirit of the island’s spirit. Lydia Sarunrat Deane, a Thai sensation will also be filling the air with enchanting melodies. End the night as DJ Karrouhat from Dubai takes everyone on an electrifying-after party journey.

The Grand Opening Party will be hosted by Matthew Deane, a well-known Thai-Australian singer, model, actor and television presenter.

Exclusive Wellness & Fitness Retreats

Embark on a transformative fitness journey with the introduction of a week-long detox and fun session by Jumping Fitness, an innovative fitness regimen that originated in the Czech Republic. In collaboration with London-based wellness partner salon C. Steller, renowned for its modern approach to wellness, the resort is set to launch new spa experiences that promise ultimate rejuvenation.

Earth Hour

SO/ Maldives invites guests to experience an eco-conscious revelry. Guests are welcome to enjoy the beauty of nature intertwines with the joy of celebration. Witness as the island runway dims, unveiling a beach bonfire beneath the starlit sky. Immense in the rhythmic beats of Maldivian Boduberu and the serene glow.

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