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You Can Now Join the World’s First Destination Loyalty Program

Valentine’s Day Maldives
The Maldives has officially commenced the ‘Maldives Border Miles’, the world’s first destination loyalty program this month.

The Maldives has officially commenced the ‘Maldives Border Miles’, the world’s first destination loyalty program this month. The program is a three-tier nationwide loyalty program for tourists.

Maldives Border Miles is an initiative of the Maldives Immigration. And the Destination Loyalty Program is developed with the Ministry of Tourism, Maldives Airports Company Limited (MACL) and Maldives Marketing & PR Corporation (MMPRC).

From 1st January 2021, onwards tourists visiting the Maldives register to the program. The tourists will earn points upon registration. Likewise, the points are awarded depending on the duration of their stay, visits to celebrate their special occasions, visits on local occasions of Maldives frequency of visits, and other factors.

Also read: Choosing a Villa in the Maldives: Beach, Overwater or Underwater?

Members of the program will get benefits based on their tier status. They will earn a certain amount of points to reach each tier. 500 paints for Aida (Bronze Tier). 2.000 points for Antara (Silver Tier) and 4,000 points for Abaarana Gold Tier). Likewise, the tiers define a variety of rewards, servicesor benefits, increasing in value as members progress with the loyalty status.

In a special ceremony held at Velana International Airport, Controller General of Maldives Immigration, Mohamed Ahmed Hussain, welcomed the first tourist of 2021 by awarding Aida Tier of Maldives Border Miles program.

Following the launching of the program, Controller General said that the idea of the program came because the journey of a tourist begins from the immigration officer at the arrival. He believes that this program would increase the repeated travellers to Maldives Additionally, he stated that this is an effort to achieve the components of the Strategic Action Plan of the Government.

The introduction of Maldives Border Miles will flourish the Maldives as a tourist destination. Hence, attract key tourism markets across the world. Furthermore, it is also a golden opportunity for repeaters to rediscover the best of Maldives. And also get the most out of their visit to the sunny side of life.

feature image by Mövenpick Resort Kuredhivaru Maldives
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With this year’s theme of ‘Rekindling Roots’, Kuda Villingili Maldives invites guests to strengthen family ties and embark on a journey of self-discovery.

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On the 28th of March, guests are welcome to indulge in Maldivian and International buffet Dinner at the Restaurant. And on March 29th, delectable flavours and traditional dishes wait on a journey to the East. On March 30th, experience a fusion of Japanese and Peruvian vibrancy with a tantalizing dinner at Mar-Umi.

On March 31st, the Easter Gala Dinner will take place at The Restaurant. The feast features gourmet delights and signature cocktails. The celebrations continue into the next day with a Surf & Turf BBQ dinner, with live music. Wine lovers are welcome to join the Wine Library Dinner on April 2nd and enjoy an exclusive selection of wines served in the cosy atmosphere of the library.

In addition to these culinary delights, Kuda Villingili also offers an array of activities. Guests can enjoy everything from nurturing and well-being at the spa to exciting sports. Kids are also welcome to enjoy experiences designed to create cherished memories this Easter at the Kuda Fiyo Kids’ Club.

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