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Exclusive: Interview with Anna Karas, Director of Marketing & Communications at Mövenpick Kuredhivaru Maldives

Anna Karas
Exclusive interview with Anna Karas, the director of Marketing & Communications at Mövenpick Kuredhivaru Maldives.

Mövenpick Resort Kuredhivaru Maldives turned the heat up for the festive season 2020 and the new year 2021. The resort hosted a thrilling jungle-themed Christmas for 2020. Afterwards, the island transformed itself to a safari playground for the new year 2021.

The luxe tropical escape also hosted the Orthodox Christmas on January 2021. To give you a glimpse into what Movenpick Kuredhivaru Maldives has in store for 2021, we caught with Anna Karas, Director of Communications at Mövenpick Resort Kuredhivaru Maldives.

Anna joined the resort last December 2020, bringing over a decade of experience in the luxury travel sector to the shores of Noonu Atoll. Previously, Anna has worked at several luxury resorts in the Maldives including W Maldives, Kandima Maldives, and Anantara properties in the Maldives.

Anna shared about her career in the hospitality industry and more about what Mövenpick Resort Kuredhivaru Maldives has planned for 2021.

1. Tell us about your journey in the hospitality industry and [how] it started.

Anna Karas: Before my official move to the hotel industry, I worked as a graphic designer in the UK, where I also had studied Visual Communication at London College of Communications, University of the Arts London. In 2011, I decided to take a creative break from my employment and move to the Maldives for a year.

The island nation did turn out to become my home for many years to come, which I do not regret at all. All in all, it was here that I built my career in Marketing Communications and developed professionally to the point where I am now.

2. Could you give us a glimpse into what Mövenpick Resort Kuredhivaru Maldives has planned for 2021?

Anna Karas: The year 2021 is all about finding yourself and being able to travel safely to do many things we have not been able to do in 2020! Thus, the emphasis will be put on welling and quality time with your family, friends, and partners. Our job is to make sure these things happen and is a completely safe way.

Our #ALLSAFE label verified by Clifton represents our current elevated cleanliness protocols and standards and assures that these standards have been met in all Accor hotels. Via intensified hygiene and prevention measures across all our departments we ensure our guests’ and our own safety. We are lucky to be operating in such a beautiful destination that offers plentiful of UV light and open airspace, which is the safest way for anybody to enjoy their holidays on the island.

3. At Mövenpick Resort Kuredhivaru Maldives, what’re some of your personal favorite experiences you’d like to recommend to our readers.

Anna Karas: One of our signature experiences would be the famous Mӧvenpick Chocolate Hour at our Coffee & Wine Lounge, which takes place daily and between 04:00-05:00 pm. Guests can enjoy the famous Swiss chocolate handcrafted by our pastry chefs, and complimented by Mӧvenpick coffee and wine selections.

Image: Mövenpick Resort Kuredhivaru Maldives

Another favourite thing of mine to do is to pay a visit to our Sun Spa by Healing Earth; which offers treatments and spa rituals from across Asia at both overwater and jungle treatment villas. Furthermore, the former offer incredible ocean views and the soothing sounds of the ocean. Meanwhile, the see-through floors reveal the diverse marine flora and fauna of the house reef.

4. The luxury tourism industry in the Maldives is a highly competitive market. In addition to the challenges of the COVID-19 pandemic, tell us about what puts Mövenpick Resort Kuredhivaru Maldives apart from other brands.

Anna Karas: As mentioned before, at Accor our guests’ and staff health is an absolute priority. And the team of Mövenpick does everything possible to reassure you in the strictest cleaning and hygiene standards and anticipate guests’ needs! From reinforced cleaning programs in public areas and villas, social distancing, reinforced food safety standards and new protocols, to weekly random PCR test of our team members and many more.

5. In your opinion, what trends will dominate the travel sector this year?

Anna Karas: It would be an understatement to say that 2020 is a year of change and reflection. With the COVID shutdowns, travellers found their options limited, and it has changed their outlook. People are more cautious about travelling, but they want to travel. After months in lockdown, they are ready to go but with certain requirements.

Aerial view of the overwater villas at Mövenpick Resort Kuredhivaru Maldives
Image: Mövenpick Resort Kuredhivaru Maldives

Where can they go, will they need to quarantine when they get there, and is it safe? As a result, the travel industry has embraced new technology and looked for ways to reassure travellers that they will be safe should they choose Maldives. Due to the pandemic, hotels have found themselves highlighting; cleaning protocols, eliminating cancellation fees, and keeping travellers informed of changing regulations.

Reassurance is a continuous theme in 2021 tourism. The reassurance of where you can travel, that cancellation policies are lenient. Your villas are spacious and that you will be safe wherever you opt to go!

6. Since valentine’s day is coming up, for our photogenic couples, can you recommend the 4 best spots to capture their moments at Kuredhivaru?
  • On the upper deck of one’s Beach Pool Villa.
  • On the jetty of the Dive Center
  • Latitude 5.5 pool deck for the best sunset view on the island!
  • On the swing at the end of our overwater villa jetty!
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THE OZEN COLLECTION Promotes Rushdhaan Ahmed as the Assistant Director of Marketing & Communications

THE OZEN COLLECTION announce the promotion of Rushdhaan Ahmed as the Assistant Director of Marketing & Communications.

Rushdaan’s Career with THE OZEN COLLECTION

Rushdhaan started his journey in marketing in 2019 as a Graphic Designer and marketing coordinator. Since then, Rushdhaan swiftly climbed the ranks, demonstrating exceptional talent and dedication.

Throughout his career, Rushdhaan has demonstrated an unwavering passion for creativity and strategic thinking. These are qualities that have continuously yielded remarkable results for the company. Rushdan led the team that launched THE OZEN COLLECTION brand in 2020. During this time Rushdhaan played a pivotal role in building the brand’s identity. He ensured brand consistency at the resorts and contributed to a successful launch in the Maldives. Notably, he spearheaded several brand photo and video shoots, crafting captivating visual content that epitomised the essence of luxury at two iconic resorts under the brand – OZEN RESERVE BOLIFUSHI and OZEN LIFE MAADHOO.

Taking on a New Role as Assistant Director of Marketing & Comms!

In his new capacity as Assistant Director of Marketing & Communications, Rushdhaan Ahmed will continue to play a pivotal role in shaping the brand narrative, enhancing its global presence, and driving innovative marketing strategies. His priorities include elevating THE OZEN COLLECTION’s brand identity, constantly modernising, and improving visual aesthetics. On the communications front, he aims to capture a sufficient share of voice globally and in key regions, including the UK, Russia, GCC, DACH, and India. He plans to utilise innovative storytelling to capture the interest of discerning travellers to visit the resorts.

Rushdhaan has been a part of THE OZEN COLLECTION since the beginning of the brand journey. This deep knowledge of brand ethos, along with creative vision and strategic acumen, make him the ideal candidate to lead marketing and communications. We are confident that he will contribute to the team significantly, as we continu to redefine global luxury hospitality experiences, and take the brand to new destinations like India and beyond says Stéphane Laguette – Chief Commercial Officer at Atmosphere Core.

Rushdhaan Ahmed’s appointment underscores THE OZEN COLLECTION’s dedication to excellence and empowering local talent in the ever-evolving luxury hospitality landscape of the Maldives.

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